How to Start a YouTube-First Content Strategy
So, you’ve heard the stats. You’ve seen the impact. YouTube isn’t just a video platform, it’s the foundation for a content strategy that actually performs. (Read our stats here)
But how do you get started?
Whether you’re a small brand, a solo founder, or a business with an in-house marketing team, here’s your no-fluff guide to building a YouTube-first content strategy, the same process we use at Forever Callie Media.
1. Define the “Why” Behind Your Channel
Before hitting record, be honest: What’s the goal?
• Do you want to build authority in your industry?
• Drive traffic to your website?
• Sell a product or service?
• Educate and retain existing customers?
Clarify this first, it’ll guide every creative and marketing decision.
2. Choose Your Core Video Format
Not every business needs a flashy ad or a cinematic documentary. Start with something simple:
• Explainer Videos – Teach your audience something.
• Behind the Scenes – Show the real work that goes into what you do.
• Interviews or Podcast-Style – Talk with team members or customers.
• Product Demos / How-To’s – Walk viewers through your offerings.
• Storytelling / Origin Story – Share why you exist.
Pick one format and stick with it for the first 3-5 videos.
3. Plan One Day to Film Multiple Videos
Here’s our rule: Shoot for the month, not the moment.
Block out a full day to film 3–4 long-form videos. This way, you’re not scrambling every week and you’ve got consistent content that can be repurposed across all platforms.
Pro tip: Film in horizontal (YouTube), but frame the subject in a way that works for vertical crops (Reels, Shorts, TikToks).
4. Don’t Overcomplicate the Setup
You don’t need a film crew. Just aim for:
• Good lighting (natural light or a basic softbox)
• Clean audio (we recommend RØDE wireless mics)
• A stable shot (tripod > hand-held chaos)
Film with an iPhone 15 Pro if that’s what you have, it’s more than enough to start.
5. Edit With Repurposing in Mind
Structure your video like this:
• Hook (first 5 seconds)
• Core Content (value-packed, clear, and paced)
• Call to Action (subscribe, visit site, etc.)
Then… chop it up!
Each 10-minute video = 5–10 short-form clips = a month of Instagram/TikTok/Facebook content.
6. Optimise Your YouTube Upload
When you upload, don’t skip this part:
• Title: Be clear + keyword-friendly
• Description: Add value, links, and keywords
• Tags: Use relevant phrases
• Thumbnail: Make it punchy, bold, and clickable
• Chapters: Help viewers navigate your video
YouTube is a search engine. Treat it like one.
7. Stay Consistent (Even If the Views Don’t Blow Up Yet)
YouTube isn’t about virality, it’s about building a library of searchable, trusted content.
Commit to one video a week (or two a month).
Track what works. Adjust the plan. Keep going.
Finally
Don’t let perfection hold you back. Your first few videos might feel rough, but they’re an investment. If you’re already spending time and money on photography, video, or marketing, this is where it should be going. YouTube is where content works hardest. Start there. Build smart. Then distribute it everywhere else.