Making Your Home Stand Out Online
Earlier this week, we received a call at the Forever Callie Media office, one that turned into a perfect example of how great photography can make all the difference. A homeowner just around the corner from us was preparing to sell their house but wasn’t happy with the standard images offered by their estate agent. The photos weren’t doing their home justice. That’s where we came in.
Their ask? Simple, yet challenging: “Can you make my house look the best on the estate agent’s website?”
We said yes.
What We Did Differently
We started by doing what we always do, research. We took a look at the current listings offered by the estate agent, paying attention to their photography style. We saw an opportunity, with a little more creativity, better lens choices, and a considered approach to light and space, we knew we could elevate the entire visual experience.
Armed with our Canon EOS R and two of our go-to lenses, the Canon 50mm f1.8 for sharp, detailed shots and the Canon 16mm f2.8 for wide-angle coverage, we headed out. The shoot took just 30 minutes. We worked quickly but thoughtfully, finding the perfect angles to show off the layout, the space, and the light of the home.
1 of the images we took of the kitchen
Quick Turnaround, Big Results
As soon as we returned to the office, we got straight to work. Within two hours, the edited images were delivered and ready to be uploaded to the estate agent’s platform. The feedback? Instant. The client was thrilled, the property stood out, and we proved once again that great visuals really do speak volumes.
Why It Matters
In today’s market, first impressions are everything. When a buyer scrolls through dozens of listings online, it's the imagery that grabs attention and makes them pause. Poor lighting, awkward angles, or bland composition can stop a sale before it’s even started. But thoughtful, professional photography? It invites people in. It shows them what’s possible. It tells a story.
Whether it’s a one-bedroom flat or a five-bed family home, capturing it in its best light can make all the difference. And sometimes, that just means calling in someone who sees the details others might miss.