Top Tip Tuesday: August 12, 2025
What’s new on social media this week?
Instagram Adds Reposts, Map & Friends Tab
Instagram’s newest features are all about sharing and connection. Reposts let you take a public post or Reel and share it straight to your profile, adding a note if you like. Perfect for celebrating your customer’s content or partnering with other local brands.
The new Map feature brings a location-first experience to Stories and Reels, letting you promote events or spotlight where things are happening nearby.
Our tip: Ask customers to tag your location, then repost their best shots with a warm, personal caption. It’s instant community-building.
Squarespace Quietly Adds Tools That Save Time
If you run your site on Squarespace, you now have QR codes for any page, ideal for flyers, menus, or posters. You’ll also find a Domain Activity Log to track changes, a small feature for keeping teams accountable. Try adding a QR code to your checkout counter or event signage. It bridges offline moments straight to your online space.
SEO is Shifting Toward Answer Engine OPTIMISATION
Search engines are becoming answer engines. Optimising for direct answers means structuring your content in clear Q&A formats, using headings, and keeping answers concise. Refreshing older posts with FAQs can push them into these prime positions, especially on voice assistants.
Pick one well-performing blog post, add two or three relevant questions with answers, and re-submit it to Google Search Console.
Weekly Takeaway
Test one new feature this week. Maybe repost a customer’s photo, add a QR code to your marketing materials, or rewrite a page to answer a popular question in your niche. Small changes stack up, and the brands that keep evolving are the ones that stay seen.