Capturing the Zach Top Look-Alike Competition in London
When Fort Nash reached out, the brief was clear: capture media that could go viral across social media and produce a long-form YouTube video documenting the entire event.
The event itself? A Zach Top look-alike competition in London, held just before the buzz of Country to Country Festival weekend. Fans of country music from across the city were invited to attend, dress the part, and celebrate one of the genre’s rising stars.
The concept alone had viral potential, a room full of country fans competing to look like Zach Top, but the real challenge wasn’t just capturing the event.
It was delivering everything within 24 hours.
The 24-Hour Challenge
From the moment filming started, the clock was ticking.
We had 24 hours total to:
Film the event
Photograph the atmosphere
Produce an 11-minute YouTube video
Create multiple social media clips ready for posting
That’s not something one person can do alone. So we called in the team.
The setup was simple but effective:
Two videographers capturing the event from multiple angles
One photographer focused on atmosphere and candid moments
One dedicated editor ready to receive footage immediately
This kind of structure allows us to move quickly without sacrificing quality.
Planning the Story Before the Camera Rolled
When you’re working under tight deadlines, planning is everything.
Before the event even began, we mapped out exactly how the 11-minute video would flow. Key moments. Interview sections. Crowd reactions. Contest highlights. That structure meant we were shooting with the final edit already in mind.
At the same time, we made sure every clip captured could easily translate into short-form social media content. Clean angles. Vertical framing when needed. Moments that could be edited quickly and pushed online fast.
Capturing the Atmosphere
The photography side was all about documenting the energy in the room. A competition like this isn’t just about the winner, it’s about the fans, the outfits, the laughter and the atmosphere of a room full of country music lovers celebrating together.
Those images became the visual record of the night.
The Moment That Made the Video
Then came the moment no one expected.
Zach Top himself walked in.
The real thing. Turning up to crown the winner of the look-alike competition.
From a content perspective, this was the perfect viral moment. The room erupted. Cameras rolled. And suddenly the story of the night had its defining scene.
Exactly the kind of moment that turns a great event video into something people share.
The 22-Hour Delivery
Once the event finished, everything went straight to our editor.
Footage organised. Story structure already mapped. Social clips prioritised. The edit began immediately.
The result?
The full video, social media clips and photography were delivered within 22 hours, beating the brief and giving the organisers content ready to go while the excitement was still fresh online.
A True Team Effort
This project was delivered in partnership with:
Fort Nash
Back N’ Bull
Monster Energy
It was a brilliant example of how the right team, the right planning and the right event can create content that lives far beyond the night itself.