Supporting Louise Parker's Third Single Release Of 2025: Two Sides
Some artists release music. Others build a story.
Over the past year, we've had the pleasure of helping country-pop artist Louise Parker bring her story to life through a series of single releases leading up to her upcoming album, Petty In Pink, due for release this October.
After supporting the launches of Miserable In Paris and You Were Right, we were back behind the camera for the release of Two Sides - Louise's third single of the year and the latest chapter in the Petty In Pink journey.
Taking The Story To London
Every release deserves its own identity.
For Miserable In Paris, the visuals reflected the romance and emotion behind the song. For You Were Right, we focused on creating content that matched the energy and personality of the track.
With Two Sides, we wanted to introduce another chapter to the story.
That meant heading into London to create a fresh collection of content that would become the third city featured in the visual world of Petty In Pink.
The challenge was finding the balance between showcasing one of the world's most recognisable cities while ensuring the focus remained firmly on Louise and the message behind the song.
Throughout the shoot, we carefully incorporated London's character, architecture and atmosphere into the content while allowing the music itself to remain centre stage.
The result was a collection of imagery and video content that feels connected to the wider album campaign while giving Two Sides its own distinct identity.
Creating The Cover Artwork
While the content shoot took us to London, the single artwork was created much closer to home.
Back at our Essex studio, we developed the official cover art for the release using a composite image technique that combined two separate photographs into one final piece.
The concept was simple but powerful.
One image captures Louise as listeners know her.
The second introduces movement and blur, creating an alternate version of the same subject.
Together, the images represent the central idea behind the song: that there are always two sides to every story.
The final artwork became one of our favourite creative pieces from the project and perfectly reflects both the title and theme of the single.
Building Towards Petty In Pink
One of the most rewarding parts of working with an artist across multiple releases is seeing the bigger picture come together.
Rather than treating each launch as a standalone project, every piece of content contributes to a larger narrative that ultimately leads listeners towards the full album experience.
With Two Sides, another piece of that puzzle has fallen into place.
From London content creation to studio artwork production, every element was designed to support the release while strengthening the visual identity of Petty In Pink ahead of its launch later this year.
Looking Ahead
Louise Parker continues to establish herself as one of the most exciting voices in UK country-pop, and it's been a privilege to support her journey across multiple releases.
As Petty In Pink moves closer to release day, we're excited to continue helping bring the album's story to life through creative content, photography and visual campaigns that connect with audiences.
For now, Two Sides is out now and available to stream everywhere.
And if the first three singles are anything to go by, there's plenty more to come.